Making It in the Shade

For founders Priscilla Gray and Jess Fay, inspiration struck on the beautiful shores of 30A, where countless afternoons spent by the water sparked a shared desire to elevate the coastal experience with style, intention, and charm. In 2023, that spark became Gray & Fay, a brand created to bring a new level of beauty and cohesion to beach living.

It all began with a simple frustration, the lack of cohesive, thoughtfully designed beach setups. Everywhere they looked, the coastline was dotted with mismatched chairs, faded umbrellas, and towels that felt more functional than beautiful. The beach itself was stunning, yet the experience felt incomplete. Priscilla and Jess wondered why a place that brings so much joy didn’t reflect the same care and aesthetic people bring to their homes or gatherings. That question became the foundation of their vision.

Gray & Fay was built on the belief that the beach should feel as good as it looks. Today, the brand is known for its custom-printed, color-coordinated beach chairs, umbrellas, and towels — pieces designed to transform any shoreline into a curated escape. Each item is thoughtfully crafted, blending durability with a refined, coastal aesthetic that instantly elevates a beach day.

From the beginning, the mission was clear: create beach essentials that feel intentional, cohesive, and effortlessly stylish. Their signature custom prints and coordinated color palettes quickly became the hallmark of the brand, offering customers a way to express personality and elevate their beach experience without sacrificing comfort or quality. Every design is inspired by the coast itself, featuring timeless patterns and sophisticated hues that bring a unique charm to each piece.

But what truly sets Gray & Fay apart is the heart behind it. For Priscilla and Jess, the beach isn’t just a destination, it’s a lifestyle. It’s where life slows down, where families gather, and where the best memories take shape. They wanted to create products that honor those moments, making them feel even more special.

And this is only the beginning. As Gray & Fay continues to grow, so does the vision. The founders plan to expand their line with even more coordinated coastal essentials, always staying true to their commitment to quality, beauty, and thoughtful design. Their longterm goal is simple but meaningful: to become the goto brand for anyone who wants their beach days to feel a little more intentional, a little more beautiful, and a lot more enjoyable.

What started as a conversation between two friends has grown into a brand helping people experience the coast in a whole new way. With every coordinated setup, Gray & Fay proves that the beach can be both relaxed and refined, a place where comfort meets style, and where every detail feels just right.